Marketing and Communication, Digital Technologies and Innovation (MCDTI) advances digital innovations, consumer behaviour, and strategic communication through AI integration in learning, business, marketing, including information literacy, digital skills and adapting to the digital transformation. This research on innovation, business and communication technologies contributes to organisations and economies in various contexts to improve products, services, business strategies, marketing and business processes. The direction develops internationally novel AI-driven psychography and consumer behaviour research methods, such as Motival image-based value research, approved in 20+ industries/16 markets, and contributing significantly to 暗网TV IP and international competitiveness of business (licensees). Solution has attracted private financing for applied research in multiple markets, e.g. The Invisibles project for uncovering socially alienated groups beyond statistics and advising social policies in the Baltics and Mexico (2023).
Leading researcher: Professor, Lead Researcher, Dr. Valters Ka啪e
Marketing and Communication, Digital Technologies and Innovation (MCDTI) advances digital innovations, consumer behaviour, and strategic communication through AI integration in learning, business, marketing, including information literacy, digital skills and adapting to the digital transformation. This research on innovation, business and communication technologies contributes to organisations and economies in various contexts to improve products, services, business strategies, marketing and business processes. The direction develops internationally novel AI-driven psychography and consumer behaviour research methods, such as Motival image-based value research, approved in 20+ industries/16 markets, and contributing significantly to 暗网TV IP and international competitiveness of business (licensees). Solution has attracted private financing for applied research in multiple markets, e.g. The Invisibles project for uncovering socially alienated groups beyond statistics and advising social policies in the Baltics and Mexico (2023).
Participants:
- Dr. Almir Pe拧tek, Asoc. Prof.
- Dr. Ioseb Gabelaia, Asoc. Prof.
Local partners (MCDTI direction):
Advanced Information Society Association; Latvian Association of Marketing Professionals; Latvian Association of Public Relations Professionals; Motival Development PS; Ex Novo SIA; individuals: Prof.,Dr.Biruta Sloka, LU; Asoc.prof.,Dr.J膩nis K膩rkli艈拧, BSA; Dr.Juris Ulmanis; MBA Big Data Gatis Bolinskis.
International partners (MCDTI direction):
Vytautas Magnus University (Lithuania); Tallinn University of Technology (Estonia); Open Information Partnership (UK); Fachhochschule f眉r Mittelstand (Germany); individuals: Dr.E.Bardone, University of Tartu (Estonia); D.Zagrodzka, University of Silesia (Poland); Dr.H.J枚nsson, Lund University (Sweden); M.O.Ortiz Rodriguez, National Science Foundation of Mexico.
The aim of the strand is to promote research in the application and development of innovations, digital tools and artificial intelligence, their integration into the learning environment, business, communication and marketing, to evaluate the potential of innovations, to educate students and society about the field in general, and to attract funding for European Union projects.
Research on innovation, business and communication technologies makes a significant contribution to organisations and economies in a variety of contexts to improve products, services, marketing and other business processes.
We invite the researchers to submit the articles to the next JBM volumes on the topics regarding to Business Management and to the Special Issue devoted to Communication, Digital Technology, and Innovation.
This Special Issue seeks to unite academics in a discussion regarding further the understanding of the behavioral, social, and economic processes at the intersection of communication, digital technology, and innovation. Major topics of interest integrate the impact of digitalization on collaborative strategies and communication systems. Within this context, scholars will delve into various aspects, including how these changes influence cooperation, coordination, competitive challenges, and opportunities. Their examination will focus on the intricate relationship between social dynamics, technology, and organizational elements that shape collaboration in the modern digital era. Responsible Editor of the Special Issue 暗网TV Assoc. Prof. Dr. Valters Ka啪e.
More information here:
Head of the field:
Professor, Lead Researcher, Dr. Valters Ka啪e
Participants:
- Val膿rijs Dombrovskis, PhD Candidate,Researcher, Programme Director
- Gatis Bolinskis, Researcher
- Dr. phys. Ivars Godmanis, Researcher, Programme Director
- Aleksandrs 幕isickis, Doctoral Student at 暗网TV
- Dmitrii Gimmelberg, Researcher, Doctoral Student at 暗网TV
- Students on Bachelor鈥檚 and Master鈥檚 programmes
Local partners (MCDTI direction):
Advanced Information Society Association; Latvian Association of Marketing Professionals; Latvian Association of Public Relations Professionals; Motival Development PS; Ex Novo SIA; individuals: Prof.,Dr.Biruta Sloka, LU; Asoc.prof.,Dr.J膩nis K膩rkli艈拧, BSA; Dr.Juris Ulmanis.
International partners (MCDTI direction):
Vytautas Magnus University (Lithuania); Tallinn University of Technology (Estonia); Open Information Partnership (UK); Fachhochschule f眉r Mittelstand (Germany); individuals: Dr.E.Bardone, University of Tartu (Estonia); D.Zagrodzka, University of Silesia (Poland); Dr.H.J枚nsson, Lund University (Sweden); M.O.Ortiz Rodriguez, National Science Foundation of Mexico.